SureSwatch was developed by inventors Jamie Peltz and Robert Golownia to assist consumers with the daunting task of picking their paint colors. The process starts with the search. Consumers look through magazines and websites trying to find the look they want to recreate. From there, it’s off to stores like The Home Depot to find the “500” paint swatches that will help them narrow their choice. Once everything’s been narrowed down to a handful of colors, the final step to choosing the paint color is to paint color samples in the home itself. SureSwatch comes in and makes it easier to paint color samples since you paint the SureSwatch not the wall. Just paint the clear film with the paint color, peel the liner and stick the painted SureSwatch to the wall. It’s like painting the wall, just better!