Since moving to Texas, Roger (CEO and founder), became increasingly concerned with the thought of his own son one day playing football. A big admission from someone who played contact sports professionally for 15 years. He soon realized he wasn’t the only parent with concerns. Becoming aware of the fact that participation levels had been on the decline at youth level in recent times, he wanted to dig a bit deeper as to why that really was. It will be of no great surprise to know that the overwhelming response was ‘concussion’. Research shows the tackler receives the overwhelming majority of concussions in football, so further exploration was needed as to why this was. How were these kids being taught to tackle? How were older players being taught? Who was teaching this to them? Why were they teaching them this way? There were a million questions.