As Interactive Strategists, The Balance Group (TBG) creates an experience for brands to increase their value and authenticity by creating conversation. Interactivity allows companies to talk to the people with whom they hope to create relationships by belonging to their community and paying attention. TBG develops brand, content and social strategies through customer engagement within digital media and interactive events. TBG liaises with Advertising Agencies, Interactive/Digital Service Providers, Event Producers, Brands and Personalities. TBG also represents companies as Spokespeople and for Business Development opportunities.