The Reference Store was formed to assist men and women wanting to advance their careers or facing obstacles to employment. It was only after considerable deliberation that the founder of The Reference Store made the final decision to push forward with this project, and jump in with both feet. During the development phase, it was discovered that the subsequent dominoes that could fall as a result of not being able to get hired were: 1. Loss of Self Esteem. 2. Drug or Alcohol abuse. 3. Amassing of enormous, un-payable debt. 4. Hunger and Homelessness. 5. Increased Criminal Activity.