Avery the owner, a Mississippi native, received her B.S. in Corporate Communication from the University of Texas at Austin, where she played goalkeeper on the Big 12 Championship winning women’s soccer team. After college, she spent several years touring the world as the lead guitar player in a punk rock band. She then segued from performance into the business side of music and moved Los Angeles where she held positions at both Capitol and Atlantic Records. During a brief residence in New York City, she met her husband Luke; who are a Rock n Roll Disc Jockey on SiriusXM radio and an internationally published author. In 2013 they moved to Tennessee where Avery received her MBA from Belmont University.