The organization launching the Forum is Top Communication GmbH (TopCom) and it is founded in Vienna by a group of creative professionals in the field of business and political communications. By 2009, the founders have occupied top positions in communication field in various multinational companies. The key project of the company is the forthcoming Forum in Davos , its organization and financing . The goal of the Forum is to provoke a global discussion on how to make communication more effective, customer-oriented, trustful and approachable; to adapt it to different cultures, religions and social groups; to create a platform where good practices, latest researches, ideas and innovations could be shared.