Tweet Eye was developed when the founders recognized that the power of Social Media, especially Twitter, could be used in a productive and efficient way to significantly increase visitor traffic for eBay sellers. Through automation, the process of indexing relevant keywords with hashtags and photos brings buyer and seller together utilizing all the advantages of social media interaction. Not only is the seller’s eBay sales performance radically improved but the customer’s Twitter experience is considerably enhanced too. The founders, Chris Collins and John Turner quickly engaged the creative resources and expertise of valued colleagues with the necessary skills in areas such as programming, software development, sales, strategic development, marketing and legal services. Utilizing the diversity and expertise of this talent pool helped them bring the vision of Tweet Eye to reality.