Unbeauty Mark, evolved from 16 year old Ava Viohl's TEDx Talk, is seeking to redefine beauty by challenging the beauty industry's narrow definition of what is beautiful and encouraging others to accept and love their individuality. Unbeauty Mark; The Beauty Within is an education and acceptance campaign. Unbeauty Mark sells pencil cases/make-up bags with 50% of the profit donated to the United Nations founded organization Girl Up.