Unbeauty Mark, evolved from 16 year old Ava Viohl's TEDx Talk, is seeking to redefine beauty by challenging the beauty industry’s narrow definition of what is beautiful and encouraging others to accept and love their individuality. Unbeauty Mark; The Beauty Within is an education and acceptance campaign to teach people to love their Unbeauty Marks. These Unbeauty Marks are defined by what doesn't "fit" the beauty industry's or social media air brushed standards...thighs too big, hips too wide, not tall enough or too tall. What's Your Unbeauty Mark? Unbeauty Mark sells pencil cases/make-up bags with 50% of the profit donated to the United Nations founded organization Girl Up.