University Parent Media, based in Boulder, Colo., produces print and online guides for parents of students in partnership with 116 universities and colleges in 34 states. Sarah Schupp, then an undergraduate student at the University of Colorado Leeds School of Business entrepreneurship program, founded UPM in 2003. Each University Parent Guide offers institution-specific information on college orientation, parent programs, admissions, financial planning, health and safety, off-campus housing and much more. Visit www.universityparent.com. Follow on Twitter @4collegeparents and join Facebook fan page at http://www.facebook.com/collegeparents.