Veggiecation was founded in 2009 by Lisa Suriano, who saw the need for nutrition education in elementary schools. After working in the school food industry for many years, she developed the program to help teachers incorporate vegetable education into their existing curriculum. Over the years the methods and goals of Veggiecation evolved, and they began bringing nutrition education to communities outside the classroom setting. Today, Veggiecation offers a variety of tools to incorporate vegetable education into everyday life. From healthy kids’ cooking classes and family workshops to educational posters that display the who, what, when, where, and why of a "Special Veggie." Currently, Veggiecation programming has been implemented in over 30 US States, as well as, Canada.