Taking the phrase “custom-made” a step further,“iandmystory.com”, has come out with personalised versions of books wherein, the storyline is modified and the main characters assigned names as per individual orders. What this essentially means is that the reader would now get to read his favourite adventures wherein the principal characters are named after the child and his friends and associates. Reading familiar names and finding one to be the “star” of the storyline encourages kids to read and develop a culture of collecting books. Personalised books reinforce cultural and ethical values via a more user-friendly medium and also “keep the children away from digital distractions”. Every child will love to own a personalised book, stored on his very own bookshelf, where he can read about himself and be the central character in an exciting adventure. These colourful and well-illustrated personalised books ensure just that. Working with local writers and illustrators, each story has been especially created for children of different age groups, introducing them to simple life concepts and nurturing a sense of creativity and self-esteem in them. • Language: English • Each book is individually printed and hand bound • Available for two age groups- Level 1: 5-8 years Level 2: 9-12 years