Potential for Budding Personalities Viewers giddily await the performance of whosoever artist will perform on the Super Bowl half time – think Beyonce, Katy Perry, and Lady Gaga’s iconic stints. But apart from the half time, Super Bowl ads are also much anticipated. And these ads also have the power to make a person well-known after a few seconds of on-air screen time. Take Jesse Heiman for instance. He appears on various TV shows and movies as an extra. However, his GoDaddy Super Bowl ad with Bar Refaeli propelled him to higher status. The campaign dubbed “Where Smart Meets Sexy” made a lot of buzz after it was aired. Soon, Heiman found himself being chased around by documentary crews. And he’s even appeared in a short film after that ad stint. Big names in the entertainment industry also grace the Super Bowl ads. Some of the stars include Justin Timberlake for Bai, Snoop Dogg and Martha Stewart for T-Mobile, Tom Brady for Intel, John Cena voicing over for Wonderful Pistachios, and Jason Statham for Wix. Getting acclaimed artists for the ads pushes companies’ social media marketing efforts to an even higher level. Ads as a Part of Online Marketing Strategic Ecosystem As technology continues to evolve, advertisers are not limited to on-screen airplays for getting their marketing efforts across its target viewers. The TV ads shown in the Super Bowl games form a part of a so-called online marketing strategic ecosystem. A company creates a TV ad, submits it to the network that airs the Super Bowl games, and gets it approved. They then pay for the ad time. Now, the TV ad’s finally up and will be shown during the game intervals. But apart from the TV exposure, advertisers utilize other social media channels to enhance their digital marketing companies strategies. The Super Bowl becomes trending on social media during its airplay, and the ads also become a talk-of-the-town on social media streams. Companies capitalize on this fact and create strategies to interact directly with customers via social media portals. They create and upload various Twitter, Snapchat, Instagram, and Facebook posts about the game and ads. These posts catch people’s attention and engages them to start connecting with the companies. The TV ads now become a hot topic on the Internet, and that helps in making the brands solidly visible to the entire populace. Brands create buzz during their ads so that people would talk about them all the time, making them popular as the days go by. This is an effective digital marketing strategy that puts the brand in the spotlight and increases income probability for a company. How to Engage Super Bowl Viewers on Social Media Several social media sites are used by companies to create digital marketing possibilities. Couple these strategies with the Super Bowl games, and it’s bound to create success. • YouTube A teaser of the new Super Bowl ad is often uploaded to keep viewers excited about the brand. After the game, most companies upload the full ad version. From there, people who weren’t able to watch the ad live have a chance to view and comment on the commercial. • Twitter Companies resort to Twitter to announce important updates on the ad. Viewers often tweet about the commercials during and after the games. Other companies even have Twitter quarrels that pique people’s interest – T-Mobile’s latest ad actually made Verizon tweet a couple of times. This strategy made the two mobile brands more visible to the public. • Facebook The brand’s Facebook page is updated to reflect the Super Bowl games and its ad connection with them. Updates, teasers, videos and photos can be posted. Facebook users are free to share these posts to others, making the brand’s visibility spread all the more. • Instagram Photos and short videos about the upcoming games and commercials release are often posted by the company. Users who follow and share the brand’s posts and profile page help propagate the brand and make it visible on the web. To know more about it please visit http://networkingbizz.com