According to the inventor of the famous illustration, “GIF” should be pronounced as “jif” instead of a hard G sound. However, there have been debates about how you should pronounce the word as more than half the population pronounces it as a GIF with a hard G. After the inventor stated that the popular “.GIF” should be pronounced as jif instead of using a hard G sound at the beginning of it, the internet reacted with a lot of memes regarding how calling it a jif didn’t make any sense. Most of the people still call it a GIF with a hard G sound regardless of the inventor’s opinion about the issue.