Highly customized design and search engine techniques lead to boost in Google rankings CHATTANOOGA, Tenn. (April 16, 2012) – Interactive ID, which for 10 years has steered Chattanooga-area businesses away from traditional cookie-cutter Web sites, recently completed its 225th custom design project, for Morning Pointe Assisted Living Communities, parent company of Morning Pointe of Ooltewah, TN “Every page on Morning Pointe’s Web site is customized for top placement on search engines, and every photo shows an actual person who lives or works at a Morning Pointe facility. Believe it or not, that’s highly unusual for most corporate Web sites,” said Will Wilkinson, president of Interactive ID. “Our search results have definitely gone up,” said Amy Clark, Morning Pointe’s director of communications. “We’re now in Google’s top 5 out of 850 possible listings because of how Interactive ID has customized our site. And many of our residents have loved seeing their pictures.” Interactive ID, is a website and print design marketing company based in Chattanooga, Tennessee., Their company has been recognized with some industry and corporate awards over the last decade for its custom designs and search engine optimization techniques. Morning Pointe owns and operates 18 assisted-living and retirement communities in five states. Regionally, these include Morning Pointe of Chattanooga, Morning Pointe of Collegedale at Greenbriar Cove, The Lantern at Morning Pointe of Collegedale, Morning Pointe of Hixson, and Morning Pointe of Calhoun (Ga.).