The Worshipful Company of Marketors is the 90th in the City of London Roll of Livery Companies, which now number 110. Thirty two ‘Modern’ Livery Companies have been created since 1926, reflecting the evolution of new professions, all with a significant role to play in the conduct of modern-day business within the City of London. These newer companies are more able than the older Livery Companies to draw their membership only from within the profession they represent. Our members come from a wide range of organisations and backgrounds including global and UK business brands; digital, creative, media and advertising agencies; the public sector, 3rd sector and voluntary interest groups, consultancies and academia. We welcome new members from all areas of marketing who can demonstrate they have achieved or are on their way to achieving excellence in marketing and who align with our values and aims. Our founding principle is “marketing benefits everyone”. We believe in the power of marketing to deliver economic and social good. Our Company aims are based on the four ‘C’s’ of Livery and our values are inspired by the ancient but enduring ‘rules for life’ for Freemen of the City of London with an emphasis on integrity, excellence and the wellbeing of others as well as self.