XTEL (www.xtel.it) is a leading provider of best-of-breed solutions for the consumer goods industry. XTEL's vertical specialization, vast experience, and deep industry expertise have allowed it to become a preferred partner of first-class consumer goods companies to help them optimise their marketing effectiveness, sales productivity, and customer relationships. Sales Master One is XTEL's comprehensive suite of application solutions to support marketing, sales and customer service processes. The suite allows consumer goods companies in multi-channel contexts to optimally manage critical business areas, including controlling trade investments, sales volumes planning, managing agreements and promotions with trade and advanced pricing and sales force automation.