Florida, 25 March 2012 – Evolution of the jewelry industry has been eminent with introduction of modern looking jewelry to cater for every need and style of its clients. This seen by various fashion company the manufacturing of specific jewelry targeting a specific group of people, for instance skull jewelry which are normally not worn by everyone because of their outspoken and provocative appearance seen worn by bikers or younger generation mainly to symbolize something or just for the purpose of fashion. The manufacturing of such jewelry to cater to the rather not conventional population gives the manufacturing companies like Sturgis jewelry company a lot of profits since it is a one-stop shop for customized jewelry that not so many companies prefer to venture in due to the provocative nature of the jewelry. Stainless steel bike chain are made for the lovers of bikes it has an appearance of a bike as the decoration and the bikes range in types of bikes to ones preference, the stainless steel nature is a coating that allows it not to rust and irritate the wearer thus keeping its look as good as new. Despite the manufacturing of non-conventional jewelry there is also the conventional for the less daring people like earnings with pendants hanging beautifully on them, rings that may have lovely flower fittings, bracelets and necklaces for every fashion trend. For many the fear of putting on non-conventional jewelry has been because of fear of judgment or societal beliefs on the subject this seen as the reason as to why not so many people venture into the business but for so many the love of non-conventional jewelry is far from the misconceptions associated with it. This however for companies like Sturgis is a business worth venturing into, the production of stainless steel rings is a risk worth venturing due to the profits it is making and many satisfied clients. For the lovers of non conventional jewelry, skull jewelry, Stainless Steel Rings, Earrings, Pendants, Stainless Steel Bike Chain look no further as companies like Sturgis and many more will cater for your need. Company Name: ATOCHA TREASURE JEWELRY COMPANY LLC Contact Details: 9500 Corkscrew Palms, Circle Suite 1 Estero, Florida 33928 Tel: 800-650-9030 Alt. Tel: 239-948-6915 Email: atochajewelry@gmail.com Website: http://sturgisbikerjewelry.com