Fresh Rooms is India’s first smart sanitation start-up which is introduced on the model of pay and use washroom. Addressing to the issue of hygiene in public toilets Fresh Rooms promises to offer a luxury space to freshen up, while also taking care of their user’s luggage and their comfort. Fresh Rooms has been envisaged on a model that will have public restroom, refreshment centre, cloakroom and lounge, side by side at all across the country’s busiest destinations. The company will extensively be operating on Internet of Things (IoT), rather than dependent on humans, to keep restrooms clean, fresh and perfectly hygienic as per the unique selling proposition of this start-up.