Incepcion Ltd. was founded in 2010 in London, by Nils Elmark immediately after Christopher Nolan's science fiction film "Inception." The film is about a team of experts with different skills who enter other people's dreams. They enrich these dreams with new ideas that stick like viruses. We felt that such a type of creative consulting firm was needed at a time when industrial patterns are being redefined. There are many skilled advisors who can help business leaders to operate more effectively within the existing paradigms or market boundaries. But we want to help companies to go beyond their boundaries and set new goals which they are not even thinking about today. A business dream holds the passion and determination required to overcome obstacles and accomplish achievements. Everyone needs a dream. And just like strategies and business plans, dreams can be honed. This is our business. We advise and inspire international companies to imagine a new commercial future for themselves and to bring fresh ideas into their business plans.We create new forward thinking commercial ideas and draw extraordinary companies out from the ordinary. We use a modernist business development model. This includes future studies and scenario planning, plus a life giving touch of artistic thinking which could be defined as "creative business design". This process breaks boundaries and explores new business perspectives. Our associates are highly experienced in innovation and business strategy. They bring together insight from companies all over the world and have worked for both large internationals and small innovative firms. These associates are extraordinarily creative, highly ethical, have a great sense of humour and are easily inspired by other people's ideas