A fresh market study by the researchers at Transparency Market Research (TMR) reports that the global smart toys market is heavily dependent on product innovation, and that an increasing number of players are venturing into the competitive landscape, eating out significant chunk of the total shares. That being said, a few companies do hold a respectable position in the global smart toys market, such as Activision Blizzard Inc., Fisher-Price Inc., The Hasbro Inc., LeapFrog Enterprises, Inc., Spin Master Corp, Seebo Interactive Ltd, Wow Wee Group Ltd, Genesis Toy Co. Ltd, Reach Robotics Ltd, and SmartGurlz ApS. While Activision Blizzard is a little ahead of the curve, Hasbro is concentrating on revisiting the most popular toys and games. LEGO too has made heavy investments for research and development in the recent past to emerge as a notable competitor in the global smart toys market.