with the leading companies maintaining their stronghold via diverse product portfolio that cater to specific demands and are offered in both premium as well as budget pricing. New product introduction and aggressive marketing are two key strategies of the key players to gain market shares. Some of the key companies identified by the report in the global skin care products market are L'Oréal S.A., Johnson & Johnson Services, Inc., The Estee Lauder Companies Inc., Beiersdorf, Procter & Gamble, Avon Products Inc., Kao Corporation, and Unilever PLC.