Ascendant Group

Established in 2004, Ascendant Group have worked with CEOs for more than a decade, helping leaders develop a strong CEO brand. Raoul explains the niche that the company has carved for itself in this market. “While other agencies only focus solely on media strategy, at Ascendant we interweave six subcategories; brand strategy, public relations, social media, book deals, brand management and awards, into our strategy to accelerate a CEOs brand and help them grow their firm’s top line revenue. “We specialize in CEOs of mid-size companies, executives at Fortune 500 companies and retired athletes interested in launching business ventures. We are a founding member of the Forbes Agency Council, an honor designed for the top PR and advertising agencies in the world.” With offices in Newark, Delaware and Cairo, Egypt, the firm has a truly global reach, and draws upon its vast experience to offer a great service, which is backed by professional, dedicated staff and an internal culture which revolves around client support, as Raoul describes. “The real differentiating factor for our business is that we offer a fully integrated model, which includes brand strategy, brand design, brand management, PR, social media, book deals and award procurement. We also think in terms of building business models that further monetize brand exposure and we offer our clients metrics because we realize that many people are distrusting of PR and branding firms. We have created a more tangible model where people have more predictable results and this increases their level of comfort. We also offer a guarantee that if we have not hit the metrics we laid out at the beginning of an engagement we will work on our dime until we do.”