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Jessica Whitcutt Yellin, founder of It's a Shovel, a boutique strategic communications and reputation management consultancy, joins Ascendant Group as the Head of South Africa Division and exclusive partner in Sub Sahara Africa. Yellin comes to Ascendant with 20 years of experience in both agencies and multinational organizations, most recently managing reputation for SABMiller in Africa. Through her role with SABMiller she developed a number of highly successful and award-winning behavior change campaigns. She is passionate about sustainability and is on a mission to change the world by helping a more conscious form of capitalism surface through her unique #ReputationWithPurpose model.

Three Squared Inc.'s revolutionary technology uses upcycled steel cargo shipping containers, which naturally meet all building codes, to build eye-catching yet durable mixed use spaces, condominiums, and apartment complexes at significantly lower cost than lumber cookie-cutter construction.

As Former Executive Vice President, Universal Studios and Senior Vice-President, Twentieth Century Fox Films, Neal Lemlein joins The Ascendant Group as Senior Strategic Marketing Consultant. Based on extensive experience gained from management posts at some of the most powerful media outlets in the world, Neal has made significant professional contributions in the marketing, management, entertainment, and new media categories. Two notable career highlights include Neal's contributions to the marketing campaign of the original Star Wars film, and his success in generating over $100 million in new business revenue within the first 10 months of operation for DMB&B's fledgling entertainment marketing practice.

Located at the Safir Hotel in Cairo, Egypt, from October 5th – 7th, 2017, the Arab Marketing & PR Summit is a wonderful opportunity to highlight innovative insights, new experiences, radical changes in the market as well as new media technology. There will be keynote speeches and panel discussions conducted by both regional and international professionals discussing the latest PR and marketing trends in the global marketing world. Chairman of Ascendant Global, the International Division of Ascendant Group (www.ascendantstrategy.net), Ezz Eldin El Nattar, has been given the honor to present a keynote speech highlighting the importance of CEO branding and how it can help executives, CEOs and entrepreneurs leverage their influence in their field by gaining global visibility and recognition. Other keynote speeches will focus on the following topics: public relations, marketing of all varieties, advertising, corporate social responsibility, innovation, digital PR, entrepreneurship and our favorite, branding.

Wealth & Finance International (www.wealthandfinance-intl.com) is a monthly publication, dedicated to delivering high quality informative and up-to-the-minute global business content. Developed by a highly skilled team of writers, editors, business insiders and regional industry experts, Wealth & Finance International reports from every corner of the globe to give an exclusive and high end global circulation of 130,000 readers the inside track on the need-to-know news and issues affecting banking, finance, regulation, risk and wealth management in their region.