Today’s online shoppers are not satisfied with just discount catalog shopping, they want more! While most shopping apps and online stores like Amazon, eBay or Etsy try to sell you products at a discount or sell it at an auction, this new shopping marketplace changes online shopping on its head by taking a different approach altogether. In traditional auctions, prices start at a low reserve and buyers bid their way higher. At iBuySell - a social mobile marketplace, prices keep falling from a preset price till the first person snaps up the product adding an element of suspense and fun. The limited time frame adds to the rush and excitement. There are no biddings, so the first person to hit the “buy-it-now” button gets to purchase the product at the price it was locked. The product is then considered sold and no longer available for purchase.