Since the mid 1990's there has been a significant increase in the world of online shopping. More recently retailers have turned to mobile phone apps as sales channel of choice for their online stores and boutiques, as mobile phones have quickly become an essential every day device. However what these platforms provide in terms of shopping experience is still the same - a list of discount catalog items. What is missing? For shoppers - An interactive and engaging user experience while shopping deals that makes their time worthwhile! For Sellers - A platform that allows them to move their inventory quickly, get repeat customers and establish their brand without paying ridiculous fees and high upfront promotional costs.