Nielsen Catalina Solutions is committed to helping consumer packaged goods (CPG) marketers and media companies measure and improve advertising performance by precisely linking what consumers watch and what they buy. Nielsen and Catalina established Nielsen Catalina Solutions as a joint venture enabling the advertising industry to match the right audience with the right media and measure the resulting sales impact with marketing performance analytics. The joint venture integrates data from Nielsen’s industry-leading media and household purchase panels and Catalina’s shopper data warehouse incorporating a subset of over 60 million households of select retailers. This single-source view provides visibility into how TV, online, mobile and print advertising influence purchase behavior. Nielsen Catalina Solutions is headquartered in Cincinnati, Ohio, USA. Visit www.ncsolutions.com to learn more.