Nielsen Catalina Solutions Appoints John Stermer As Executive Vice President for Business Development
Nielsen Catalina Solutions, a leader in measuring and improving advertising performance, has hired John Stermer to fill the newly created position of Executive Vice President for Business Development. Stermer is a marketing expert with a 35-year record of success in driving growth at the world’s largest consumer packaged goods (CPG) companies and retailers.
Nielsen Catalina Solutions Announces Results of Game-Changing Study That Identifies the Best Viewers to Increase Brand Sales
New research conducted by Nielsen Catalina Solutions for CBS Corp. shows that consumer packaged goods (CPG) marketers can increase sales with television advertising by identifying and delivering consumers based on the products they purchase at retail. These new insights build and expand on the use of demographics to provide CPG advertisers with a higher return on investment and a level of accountability not possible in the past.