provides "The Honest to Goodness Truth About Your Mortgage Offers" to consumers. is the only online company independent from mortgage lenders to gather loan details on behalf of the borrower to better represent mortgage loan terms. Through automated technology, has standardized loan information for mortgage borrowers that is not accessible through federal home loan disclosures. Loan terms are presented to borrowers with simplified explanations in an easy-to-read format viewable through an online account. strives to create an ethical market place through informed consumer choice. does not publish interest rates, online quotes and never sells consumer information. The web site launched in May 2007 and has gained exposure as the online solution to predatory lending practices.