Integrity Revived in the Mortgage Industry has launched a new sales tool for mortgage originators called the Offer Challenge. The Offer Challenge is aimed at helping ethical loan officers gain a competitive advantage in an industry that has recently come under enormous scrutiny from state and federal agencies. "There are many great lenders and brokers trying to be upfront and honest with the borrower but in an aggressive market often times the borrower can not differentiate which lender has their best interest in mind,” said Meg Burns, co-founder of With the Offer Challenge, loan officers can stand-out by proving to the borrower they conduct their business with integrity and gain a competitive edge in the marketplace.