Founded in 2013 by three Australian innovators and entrepreneurs, PlusUs breaks the rules to create disruptive technology products that make staying connected easier. The patent pending inaugural product, LifeLink, is an ultra-portable USB smartphone cable design that solves the epidemic of forgotten cables on the go. In addition to creating radical mobile accessories, PlusUs is serious about empowering others less fortunate on our planet. Each product contributes towards a cause, such as providing education for a child, shelter for a family, or clean water for a community. Customers choose the cause and PlusUs makes the contributions. For more information, see