Problem: Samsung and Apple dominate over 50% of the global portable device market with their innovative and desirable products. Yet this innovation has not been extended to their 1 meter USB cables, which have mostly remained unchanged for years (with the exception of Apple’s lightning connector part). This one-size-fits-all approach forces users to carry their bulky cables with them in order to keep their devices charged on-the-go. These common cables fail to address the widespread demand for portable and storable cables -- for devices to be truly portable, they need a truly portable cable.