One major slipping point of modern e commerce is the link from app to browser. Customers who do access modern media advertising and SMS or app based advertising want it to be available quickly, cleanly and efficiently. Pausing to enter websites, create links and actually search the web is less convenient on a smartphone than on a tablet or home pc. Avid Mobile, leading SMS wholesaler, has unveiled a brilliant new solution to the changeover. A pop up icon that allows the business icon to be added as an app, that links directly to the business’ primary page.