Some people become so desperate to lose embarrassing excess fat that they will try almost anything that sounds promising. And, taking full advantage of the public's anticipation to find the easiest way to lose weight, companies throughout the world are striking up advertising campaigns and making millions from ill-advised, trusting consumers. One simple click of the computer mouse can generate hundreds of online diet pills, gimmicks, gadgets, lotions and creams, cleverly advertised to generate an interest that compels consumers to give them a try. More often than not, however, consumers are disappointed, having wasted their time and money on products that are totally ineffective for weight loss.