
Organic chia has most powerful functional and nutrition contents as they are an excellent source of fiber, protein, vitamins, and minerals. In addition, organic chia is also the richest source of plant based omega-3. Growing awareness for natural and organic foods owing to associated health benefits and rising demand for food products produced without the use of any synthetic fertilizers, chemicals, pesticides, and others, the demand for organic food and beverages is increasing at the robust growth in the global market. Currently, the demand for organic chia is primarily rising among North America and Western Europe market. Millennial are becoming concerned about their health and their family's health, which has resulted in an increased expenditure on natural and organic food as it is perceived to be free from additives, hormones, non-GMO and antibiotic, higher consumer preference towards healthy lifestyle and higher consumer expenditure over nutritional and quality food products has also led to increasing in the demand for organic food. Furthermore, with increasing urbanization and rising purchasing power, the demand for organic chia is also increasing in the Asia Pacific market, especially in China, Japan, India, and ASEAN countries.