Muchmusic was a dynamic cultural force with a uniquely Canadian approach to television - honest, self-aware, joyful & thrifty. Under new ownership, it retreated from competition with the internet, canceled its original programming and dropped 'music' from its name leaving a vacuum in Canada's cultural landscape.
Muchmusic. It was a cultural phenomenon. It connected Canadians. It was unique, ever-changing, unpredictable. A game-changer, diverse, self-aware, an influencer before the term existed.