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Airbags are driver safety devices deployed in vehicles to provide cushioning and protection to passengers in the event of crashes/accidents. The bag is made of thin nylon fabric, and is folded into the dashboard, steering wheel, seat, roof or door. The crash sensor sends a message to inflate the bag in case of collision, while the inflation system helps in immediate inflation of air bag inside the passenger cabin.

Convenience food doesn't require a lot of preparation and are easy for consumption. Convenience food market comprises of ready to cook and ready to eat products.

Fast-moving consumer goods are the high volume, low priced items that are quickest to leave the supermarket shelves. They include durable and non-durable goods such as cosmetics, toiletries, detergents, batteries, plastic goods, paper products, etc. Packaging is vital to the FMCG market as it is an essential element for proper positioning of the product. Packaging allows effective communication between consumers and brand owners through graphics, colours, images, product information and logos. This serves as an important medium for communication and a tool for companies to distinguish product appearance from that of their rivals. In the fast-moving consumer goods (FMCG) sector, packaging plays a key role in affecting consumer choice and thus an important factor in point-of-purchase decisions. Nowadays, the marketing environment has become competitive and complex. This is due to inclusion of modern marketing tools such as packaging, branding and other aspects at a large scale as compared to basic marketing techniques.

Increasing disposable income of consumers particularly in developing countries has been leading to a shift of consumers from low income group to the middle class income group. This has also led to a shift in consumer buying behaviour with regard to various consumer products. The consumer electronic devices which are used as a part of daily life are known as consumer appliances. Few examples under the consumer appliance category include irons, hating appliances, microwaves, home laundry appliances, dishwashers, among the others. Of the above mentioned consumer appliances products, dishwashers are expected to witness significant growth of around 5-6% and emerge as a potentially-viable segment during 2015-2020. The shift in consumerism is majorly seen in countries such as India, China, Thailand, Singapore, Brazil, Australia and others. However, parts of North America and Europe have been early adopters to the product category.

The disposable hygiene products market is witnessing an annual growth of nearly 6-7% due to increased consumer spending on personal care products globally. In addition, the demand for improvised comfort, performance and efficient absorbent hygiene products is expected to drive demand for disposable hygiene products in the near future. Concerns for safety, convenience and hygiene are identified as key factors affecting growth of disposable hygiene products market. Furthermore, rising consumption of products such as sanitary pads, wipes, baby products and others across the globe is anticipated to drive demand for disposable hygiene products market in near future. Among the developing economies, increasing population and manufacture of such products in countries such as India and China and low penetration of these products is expected to open opportunities for growth of the market in BRICS. Moreover, industry-sophistication is expected to fuel the demand for disposable hygiene products in Brazil.

Soy products are made out of soybean. They are a substitute for milk and milk products such as cheese, flavoured milk, yoghurts and spreads among others. Soy products also act as a substitute for meat products, and are best suited for vegan diets. Soybeans are rich in protein content and provide amino acids that are essential for the body. Soy contains two types of fatty acids namely omega-3 and omega-6 fatty acids. Soybean was first cultivated in China from where it spread to other parts of Asia. Soybeans are used to prepare a variety of food products such as soymilk, soy flour, tofu, tamari, tempeh and others. Soymilk is prepared after soaking soybeans in water. Tofu is a cheese-like food made after curdling the soymilk and is an excellent substitute for cheese for lactose intolerant people. Tamari or soy sauce is made by fermenting soybeans and is used as flavouring agent.

Soluble corn fibres are healthy fibres that are used as ingredients in a large number of food items and beverages. It falls under the category of functional fibre or prebiotic ingredient. An emerging market for prebiotics translates into a potential market for soluble corn fibre ingredients. These are short-chain fatty acids stable with many food ingredients. With growth in processed foods industry, the demand for dietary fibres is increasing across the food industry. Soluble corn fibre can be easily incorporated in confectionery items, bakery products, sauces, cereal bars, chocolate bars, cold beverages and soups. These fibres are generally added in food or beverages to boost their fibre content without sacrificing taste or texture.

Beverages remain the first choice for grab-and-go foods among consumers. Functional beverages are non-alcoholic drinks that keeps one's body hydrated and provide overall nutritional well-being. These are fortified drinks that prevent or help address health issues across all age groups. The fortification could range from ingredients such as herbs, vitamins, minerals and amino acids to additional raw fruits and vegetables.

Fruit concentrates are primarily used in the beverages industry to manufacture fruit juices and nectars. Concentrates are also used as natural sweeteners and to produce natural food colours. Manufacturers use fruit concentrates in variety of food items so that customers perceive their products as natural. Fruit concentrates increase the nutrient level and reduces the risk of cardiovascular disease. Consumption of fruit supplements on a routine basis increases the serum concentration of major vitamins such as vitamin C and vitamin E. Consumption of fruit supplements or fruit juices helps individuals to achieve their food intake requirement. Purees are produced by grinding, pressing or blending vegetables or legumes into a paste or thick liquid. Fruit concentrates are derived from fruit juices after removing the water content. These and are usually thinner than puree and higher in sugar content. Products such as sauces, soups and drinks require puree as a base. Longer shelf life of puree and concentrates makes them suitable base products/ingredients for food processors and downstream manufacturer. Puree Fruit purees taste like fresh fruits and also offer similar benefits.

Head-up display (HUD) is a latest technology, developed to assist drivers and pilots to view dashboard data in their field of view. This technology enables users to receivei mportant messages or required information while driving or flying, thus ensuring their safety. HUD systems are satisfying the security, safety, comfort and entertainment requirements of its users. HUDs are widely used in commercial and defence airplanes, automobiles and gaming applications. In airplanes, HUDs display the information regarding position, radar information, flight path, acceleration and real-time position, which helps pilots to react in time. This innovation has slowly made its way into the automotive industry and is currently being considered among the most prominent driver assistance systems.