Addressing the press, Indian Direct Selling Association (IDSA) at its 3rd Knowledge Forum, in association with Ernst & Young released its Annual Survey 09-10 on the Indian direct selling industry today in Chennai. The survey indicates that at INR 4,120 Crore (US$915 million) for the fiscal year 2009-’10, the industry has displayed a robust 24% growth over the previous year (2009) of which the organized sector accounted for INR 3,750 Crore (US$835 million) and the unorganized sector for INR 370 Crore (US$80 million), increasing from INR 3,027 Crore (US$670 million) and INR 303 Crore (US$65 million) respectively in 2009.