In this approach, quality foods and drink products are key to meeting such requirements. In addition, Chinese people have gained improved financial capacities in recent times. Consequently, consumers are increasingly seeking premium cues for food and beverage products that can not only, satisfy the health needs of the consumer, but also provide superior taste. A study of the Chinese food and drinks industry is compiled and published in the report titled, "PREMIUMISATION IN FOOD AND DRINK - CHINA - JUNE 2019" that has been added to the massive research repository of Market Research Hub (MRH). As Chinese consumers prioritize wellness over other life factors, the shopping approach towards premium food and drinks has become more value-driven, instead of price-driven. Fresh ingredients with the right mix of desired nutrients appeal consumers the most.