
Increase in consumer interest in healthy diet has led to higher consumption of food and food ingredients with potential health benefits. Of late, consumers have become more conscious of their diet. According to a survey conducted by the Council for Responsible Nutrition (CRN) in 2014, majority of adults in the U.S. took dietary. According to the same survey, around 68% of adults in the U.S. use dietary supplements; of these, around 50% are regular users. Around 83% of adults in the U.S. expressed overall confidence in the quality, effectiveness, and safety of dietary supplements. People across various age groups consume dietary supplements to meet their recommended dietary allowances. Dietary supplements are available in different forms, such tablets, pills, powders, capsules, gel caps, and liquids. Dietary supplements such as vitamin, botanical, mineral, and fatty acid help consumers stay healthy and prevent nutritional deficiency diseases. Rising aging population, increasing lifestyle diseases and increasing healthcare cost are some of the important factors driving growth of the dietary supplements market. The major factor driving the cost of healthcare is lengthy and costly R&D conducted by pharmaceutical companies.