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Ultra low cost cars are those costing between USD 2,500-USD 5,000 which are designed for the low income population of a country. The demand for ultra low cost cars can be seen mostly in the developing countries such as India, China, Malaysia and Vietnam. The volume sales are high in case of ultra low cost cars; however the profit margin per unit to the manufacturer is very low. The easy availability of vehicle finance is one of the key reasons for the growth of ultra low cost car market as the low income class families in the developing countries finds it affordable to pay easy monthly instalments instead of paying the whole amount at the time of purchase.

A cereal bar is made up of nuts, oats, sugar, dry fruits, flour, honey, wheat, corn, and puffed rice. Cereal bars have always been perceived as on-the-go breakfast snack items that are healthier alternatives of chocolate and other snacks. Cereal bars are high in fiber and protein and low in carbohydrates, vitamins, minerals, sodium, and antioxidants. They come in various flavors such as chocolate, peanut butter, banana, caramel, banana, honey, and strawberry.

Food ingredients provide unique color, textures, nutrients, functionalities and flavors to the cooked or processed food products. Food ingredients are added to enhance taste and flavor to the processed food items. Specialty food ingredients are used by food and beverage industry to enhance taste and flavor to the processed food. Specialty food ingredients are able to meet customer's demands owing to their unique features including processing aids, coloring, preservation, emulsification and nutritional enhancement. Also, help in enhancing shelf-life, stability and texture of the food products. Specialty food ingredients are majorly sold to food processing industry including large food manufacturing companies as well as medium-sized companies.

North America has largest pet food market and an impressive pet population. According to The US National Council on Pet Population Study and Policy, in 2013, around 83.3 million dogs and 95.6 million cats owned by US households and this figure will increase over the forecasted period. Pet foods are mainly sold in pet stores and supermarkets. Pet foods are mainly packaged in boxes or cartons, cans, pouches, bags and others. Bags are the most commonly packaging type used for pet food in the U.S. In the U.S. quality of pet food is regulated by the Food and Drug Administration (FDA), the United States Department of Agriculture (USDA) and the Federal Trade Commission (FTC). Pet food market can be segmented into pet type: cat food, dog food and others. On the basis of food type pet food market can be segmented into: Nutritious food, dry food, wet or canned food and snacks or treats and others. Cat food and dog food represent the largest category of the U.S. pet food market. Dry food is the largest segment of pet food market followed by snacks or treats.

A video game is an electronic game that includes a video device for human interaction with the user interface of the game. PC monitor, mobile display and TV are used as a video device. The electronic systems used to play video games are known as platforms. Different platforms include PCs, consoles, TVs, mobile devices and others. Different types of games are available for different gaming platforms. The video games are available in two formats include digital and physical. The physical format is the one in which the game is played with the use of physical disc. While digital format is the one in which the game is played after downloading and requires no physical disc to play.

Agriculture equipment is any type of machinery that is used on farm for farming purpose. Agriculture equipment market is increasing with the introduction of novel technology in the field of agriculture. It helps in making harvest season simpler and more profitable. Increasing global population boost the demand of food grain and rising per capita calorie intake increasing pressure on agriculture sector to become more productive and highly efficient. This leads to drive the demand for agricultural equipment market all across the globe.

Equipments or device containing an electronic circuit board manufactured for everyday use are known as consumer electronic. Consumer electronics are primarily manufactured for the purpose of entertainment, communication and increasing productivity. Consumer electronics products are based on digital technology and are referred as completing the consumerization (reorientation of product and service designs around the individual end user) of information technology in the global market. Many consumer electronic products provide internet connectivity using technologies such as Wi-Fi, bluetooth or ethernet (computer networking technologies for local area networking (LANs) and larger networks). Traditionally, products such as TVs or Hi-Fi equipment were not associated with computer use. With technological advancement, these products are now manufactured with facilities that provide options to the end-users to connect to the internet or to a computer using a home network to provide access to digital content.

The membrane separation technology has been widely adopted in the industries and households for water softening and water treatment due to its cost-effectiveness. Membrane separation process is also gaining popularity in wastewater treatment applications in industries and municipalities across the world.

Water pumps are one of the most important mechanical devices with application in several industries and households. Growing urbanization and industrialization in the developing countries and increasing use of water pumps in industries is driving the demand of water pumps market globally. Based on end user applications, water pumps are categorized under four segments namely industrial water pump, municipal water pump, agricultural water pump, and domestic water pump.

The liver is one of the most important organs of the human body and performs major functions, such as removal of harmful substances from blood, maintains adequate level of chemicals in the body and stores nutrients for all cellular and biological activities. Improper functioning of liver cause many severe diseases, such as hepatitis A, B, C, Primary Biliary Cirrhosis and tumors. Some inherited diseases, such as Wilson's Disease, Alagille Syndrome and Hemochromatosis are also occurred by improper functioning of liver. Some of the major reasons for improper functioning of liver are genetic disorder, excessive alcohol consumption and obesity. Some of these may also lead to permanent damage of liver.