
Rising number of individuals across the globe are getting concerned about their health, and getting curious about what they are consuming is healthy or not. The trend of consuming healthy food is expected to continue across the globe. Owing to busy schedules, individuals often sacrifice their diets. To balance their diets, people have started to include dietary supplements and functional foods in their diets. Blueberry is a fruit native to North America, having multiple health benefits. It is been used from ancient times as medicine for various diseases and disorders such as diarrhea, cataracts, urinary tract infections, etc. Blueberry is also known for its efficacy in improving vision. Blueberry is more often consumed as a fruit as well as in extract form. Blueberry extract has applications in different industries such as pharmaceuticals, food and beverage industries, dietary supplements, etc. Owing to these reasons and increasing health concern among consumers is expected to drive the growth of blueberry extract market. Blueberry possess different chemicals such as anthocyanins, polyphenols, etc. that are responsible for various health benefits. The high content of anti-oxidants in blueberry extract is expected to drive sales in cosmetics and skin care industry as well.