The changing consumption pattern, increasing income levels, more local and foreign players venturing into Indian dairy markets, the industry is witnessing a rise in the demand of processed dairy products or value-added dairy products. The value added dairy products comprises Yogurt, Paneer, Cheese, Ice Cream and Baby Food, etc. According to our latest report, "Indian Dairy Industry Analysis", profitability in the value added product category is comparatively more than the traditional dairy products due to which various companies are venturing this segment.