House of Fraser, the UK and Ireland’s premium department store has commenced a push to increase its share of the business incentives market using digital marketing with the Marketing Innovation Group (MIG). This will enable them to maximise awareness and build sales using a number of innovative techniques.
In Summer 2006, London Chamber of Commerce and Industry (LCCI) signed to use the Marketing Innovation Group’s (MIG) email marketing communications package. The purpose was to produce a range of e-newletters which would ensure consistent branding and streamline their communication to existing members. They hoped to reach a wider range of members, reduce cost, and improve analysis by monitoring their online marketing efforts.
GemsTV, the jewellery shopping channel, has launched a new range of jewellery by TV psychic Sally Morgan. Prior to the launch The Marketing Innovation Group (MIG) contacted all customers, past and present, by either email or sms, having carried out a significant amount of work on the TV channels database beforehand.
GemsTV, the United Kingdom's leading dedicated television home shopping retailer of coloured gemstone jewellery, have signed a long-term contract to use the unique ‘Intelligent Marketing Solutions’ provided by The Marketing Innovation Group (MIG).
Wendy Derbyshire, IT and eCommerce Director at Scotts of Stow said “We are pleased to have signed the licence to use MIG’s intelligent email platform. The potent combination of content-management driven email generation, quality email delivery, and powerful data intelligence will help us to drive forward our online marketing. We are looking forward to developing our relationship with MIG and further improving our online activity.”
The Marketing Innovation Group (MIG) have launched a new data enhancement tool into the market as part of their intelligent marketing toolkit. The tool is called eAppend and gives the company full access to over 24 million permission-based email and postal mailing addresses, which can be used to match against any data files to append missing email addresses. The process includes obtaining full opt-in permission, and of course allows businesses to fill some of those all important gaps in their email database in the frantic run-up to Christmas.
Marketing Innovation Group (MIG) have recently launched Data Validator an online data audit and hygiene tool, which enables businesses to undertake their own data cleaning and enhancement using best in class data files. Data Validator has been designed to be easy to use with no expert knowledge of data cleaning required. Combine this with online availability 24 hours a day and businesses really can take control of the process themselves.
After the success of the digital version of the Big Red Book 2, Woolworths have commissioned the Marketing Innovation Group (MIG) to generate an 8 page mini iBrochure which will mirror a direct mailing flyer promoting in-store reductions on certain lines that will be distributed within specific weekend newspapers. The online flyer will be distributed via email to Woolworths entire email database and each recipient will be issued with a barcode enabling them to receive the stated discount on the selected items when they redeem this voucher against these products in-store.
The Big Red Book 2 saw an advance in Woolworth’s multi-channel approach to sales through the commission of an iBrochure, a digital version of the book that allowed customers to browse and purchase from the book online. While adding another string to the Woolworth’s multi-channel bow the Big Red Book iBrochure also provided a unique insight into customer purchasing behaviour through eCRM system linked to the iBrochure.
Global beauty giant Avon has commissioned a range of preview digital iBrochures from the Marketing Innovation Group (MIG). The campaign of three evaluation iBrochures will allow Avon agents to preview, order and provide feedback on new products in advance of their release to market.