Innovative Zipbox Package Makes Successful Debut at Pack Expo
Zipbox™, the re-sealable zip top carton, was introduced by T.H.E.M. (Technical Help in Engineering and Marketing) at Pack Expo 2009, Las Vegas, NV, October 5-7. Zipbox combines the best elements of a folding carton with those of a re-sealable pouch, eliminating the need for an inner liner. Those in attendance, including international consumer products goods companies and retailers, received the debut with great interest.
Failure to Launch
With the failure rate of new product introductions averaging 95%, one consumer packaging expert sheds light on how to be among the triumphant 5%.