Packing a wallop with millennials Top Tier is about to up the ante on what made them go viral in 2016 - fun-loving audacity. Fueled by the social media attention they collected for their nervy nature, the company will take their virality to seven cities come September. Slated for September 7th, the voice for the collegiate crowd's one million followers can attend seven tailgate parties nationwide. The masses can pony up for D.J.s, food, drinks, and exclusive merch as Top Tier co-owners, Jaden Bell and Dylan Kite press the flesh with the fans. The two-time Nascar sponsor and celebrity fave will begin selling tickets for the bashes via Ticketmaster soon.