Hoping to incite a revolution in the way travelers identify their luggage, YaY Novelty announces the official launch of their YaYtag Kickstarter campaign. Well-suited to help consumers express themselves, the trendy label celebrates the launch of their durable, user-friendly luggage ID tags. Offered in 70 colorful, personality-driven styles the YaYtag floods the marketplace with a sometime hilarious, sometime pretty, sometime patriotic ID fashion accessory.