YaY Novelty is an American manufacturer of ultra slim wallet/credit card holders, ID tags and reusable bags. The company was founded in 2014 with a mission to create everyday lifestyle-enhancing products by manufacturing high-quality goods that evoke the expression of the consumer’s personality. YaY Novelty has a passion for design and is equally committed to functionality and affordability. In part, the company was established to generate income to support children via the Year Zero Foundation.