MEC Labs

MEC Labs Director of Strategy to Speak at SIPA’s 23rd Annual Marketing Conference on E-Commerce Strategies, an online marketing research laboratory, today announced that Director of Strategy Jalali Hartman will lead a breakout session at the Specialized Information Publisher’s Association’s 23rd Annual Marketing Conference on E-Commerce Strategies.

Viral Video Research Campaign Increases Clickthrough Rates More Than 750 Percent, Marketing Reports

Viral video marketing campaigns produce 750 percent more clickthroughs than traditional banner ads, according to preliminary figures released today by, an online marketing research laboratory. Announces Acquisition of MarketingSherpa, a research firm that conducts real-time marketing experiments, today announced that it is acquiring MarketingSherpa, Inc., a research firm that publishes marketing case studies and benchmark data. Financial details were not disclosed by either party. More information is available at: Free Web Clinic to Address the Optimization of Free Trial Offer Pages

Marketers have found consumers will rarely say no to a free, no-obligation trial period subscription, but how can marketers further capitalize on an already successful offer page? (MEC) will host an online teleconference Wednesday August 23, 2006 at 4:00 p.m. EST to address how marketers can optimize free trial offer pages and dramatically increase conversions. Seeks Research Partners to Answer Questions About Online Video Marketing

In today’s world of YouTube, Google Video and MySpace, a camera and a little creativity can be used to promote anything from a Barbara Walters news clip to a homemade video about the “Evolution of Dance.” (MEC) is accepting 10 research partners for a comprehensive six-month study where MEC will explore the use of online video as a marketing tool. Announces BizQuest as Winner of its ‘Back of a Napkin’ Business Plan Competition (MEC Labs), an online marketing research laboratory, today announced BizQuest as the winner of its first ‘Back of a Napkin’ business plan competition where entrepreneurs rivaled for a prize valued at $100,000, but were limited to submitting their business plans succinctly on a 5x7 index card. Free Web Clinic to Address 2006 Holiday Season Merchandising Calendar

MEC Labs gives online marketers a five-month blueprint to maximize revenues during the year’s busiest buying season Free Web Clinic to Address the Revenue Potential of Affiliate Programs

Online marketers who want more bang for their advertising dollar won’t want to miss the next (MEC) free Web clinic titled “The ROI on PPC vs. Affiliate Marketing” to be held Wednesday July 26, 2006 at 4:00 p.m. EST. Web Clinic to Address the Power of Urgency to Increase Sales

MEC’s July 12 online clinic will discuss how online marketers can increase conversions by incorporating urgency into offer pages