
Recent trends in global food & beverage industry shows that consumers are changing their preference towards health and wellness foods. Dairy products, meat, sea foods, poultry, fresh fruits & vegetables and others are the major health and wellness foods which are consumed worldwide. Dietary supplements also consumed for this purpose, but due to the lack of product knowledge and fear of adverse or harmful effects they are less preferred by consumers. Sea food is the most preferred health and wellness food worldwide, due to its rich nutrients, availability, rich experience, range of variety and affordability compared to other meat and meat products. Seafood microbial deterioration rate doubles with every 5.3oC increase in temperature.